BASA is quite selective when it comes to hiring team members, at any level. Although talent and expertise permeate the market, finding a subject matter expert who is competent in making subject matter experts out of others is not an easy feat. That is BASA’s definition of Mastery; for what good is it to master a subject if one cannot pass this mastery to others? At BASA, we demand from our experts to be masters in their fields and masters in developing others as well.

Ever since the firm was founded, Excellence, in one form or another, was part of its credo. The prospect of doing a good job might help a company climb the success ladder but it won’t keep the company ‘up there’. For success to be sustainable, it needs to be built on Excellence. Whether it is the promptness with which we respond to our clients, or the engaging environment we create in our training programs, we strive for Excellence in everything we do. We did it since we were established. That’s what kept us among the leaders in this crowded industry. We will do it again going forward.

At BASA, we are strong believers in the importance of Innovation. We were industry pioneers on many training fronts and we will continue our pursuit of innovation and creativity to ensure we stay aligned with our progressive clients. Be it the new products we launch every period, or the novel learning methodologies we introduce into our programs, or the creative solutions we provide to our demanding clients, we work hard on maintaining our innovative edge. We do so because we know how critical innovation is, in pursuing our new vision of earning and maintaining our clients’ trust. Incidentally, our own periodic field research and publications ensure that our products and services are in line with the contextual and cultural environments of the geographical region we serve.

At BASA we insist on getting fulltime staff when we hire because we know that freelancers and part-time staff, despite their cost effectiveness, cannot be continuously relied upon whenever our clients need them because they have their own agendas and plans. Our permanent professionals, on the other hand, are always at our clients’ service. This is what sets us apart from the rest and makes us the most reliable firm in the industry. Our clients have relied on us for decades. Our reliability will ensure they continue to do so.

In BASA, every fiber in our organizational fabric is designed with our clients in mind. The modular structure of our training programs, the client-focused mindset of every professional we have, and the flexible pricing structures we offer make our ability to customize client-centric products almost endless. That is why many of our clients have been with us since we were founded and why we will stop at nothing to keep them with us for generations to come.