CERTIFIED DIGITAL MARKETING PROFESSIONAL
Digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time. This course gives participants richer understanding of the foundations of the new digital marketing landscape and provides them with a new set of stories, concepts, and tools to help them digitally create, distribute, promote and price products and services. Participants will have individual laptops for immediate practice and implementation of learned concepts. Hands-on application will be a vital advantage for participants attending this course.
The course is action and deliverable oriented. It includes short presentations on relevant topics by the consultant and participants and the completion of the participants’ own digital marketing plan using their workbook and the supplied laptops.
This is a hands-on training course using laptops which will be provided by BASA for the duration of the course and you can take away yours. Microsoft Excel 2019 will be installed on the laptops with a full lifetime licence.
who should ATTEND?
Marketing and communications professionals who wish to gain a greater understanding of digital marketing, social media, and the latest trends in marketing management. It is also beneficial for experienced managers responsible for developing and implementing marketing programs for their organizations.