COMMUNITY ENGAGEMENT COMMUNICATION
Stakeholder identification and analysis is integral to the engagement planning process. By understanding and managing the relationship between stakeholders (including community members), corporations and government agencies increase the likelihood of achieving their desired overall project outcome.
Conversely, failure to appreciate the dynamics of the relationships that exist between stakeholders can lead to obstructions that will ultimately have a negative impact upon corporations and government agencies’ overall project.
Community consultation is a key part of contemporary corporate risk management and business planning process. This training session is aimed at supporting corporate and government teams in building their capacity for community consultation with a broad spread of community stakeholders.
Business units or project teams that have deliverables often cite the community as one of their sources of risk. The risk can be related to either the community not doing something required to achieve the desired outcome, or the community doing something that prevents the project team from achieving their objectives (e.g. blockades, stop work orders, political lobbying achieving legislative or policy intervention).
This course uses a practical set of principles and approaches as a framework for effective planning for community engagement. Participants will work through a planning process, developing skills for communication and involvement of small and large groups of people including groups who may oppose the organisation’s core functions or proposed activity.
The course also focuses on measuring the effectiveness of such engagement and road mapping.