Public Relations and Communication Management
Public Relations is a distinctive communication function which aims to establish sustainable relationships between an organisation and its various stakeholders, with the focus to enhance the perception these stakeholders may have of the organisation. The purpose of the course is to equip the aspiring professional with the necessary skills and competence to plan and execute public relations and communication activities to meet these and other organisation objectives.
It covers best practice in designing communication departments, managing PR teams and directing campaigns. You will learn to structure PR teams and roles, design processes and systems and organise a press office. You will master advanced techniques for overseeing complex communication programmes.