Welcome to BASA! We offer short courses face to face, online courses and in-house courses. Should you prefer Live webinar instead, please let us know.

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Strategic Marketing Management provides a logical approach for developing and positioning corporate and product brands, and skillfully managing those brand positions over time. This course emphasizes the management of new and existing products and services for growth and increased profitability. The course makes use of the latest and most sophisticated marketing strategies to create a sustainable competitive advantage.

This course integrates knowledge of market analysis with strategic business considerations, to achieve superior performance in sales growth, market share and profit contribution. Through exposure to competitive marketing strategy, the principles of competitive intelligence, the intricacies of managing customers and the development of product strategies, delegates will improve their understanding of marketing in a competitive environment. Delegates will also strengthen their expertise in marketing decision-making, with a view to gaining a commanding position in marketing for their respective organization.

who should ATTEND?

  • Marketing Manager
  • Purchasing Officers
  • Marketing Officer
  • Public Relations Managers
  • Procurement Officers
  • Other people in the area of marketing both locally and internationally

Event Details

Date: October 15 @ 8:00 am - 5:00 pm
|Recurring Event (See all)

An event every 4 months that begins at 8:00 am on day 15 of the month, repeating indefinitely

Time: 8:00 am - 5:00 pm
Venue: Pretoria South Africa
Organizer Name: Miss Jeanette K Tshehla
Phone: +27128467009
Address: Pretoria South Africa


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