Course Objectives By the end of the course, participants will be able to: Utilize advanced advertising techniques on popular social media platforms Setup conversion tracking on social media and Google AdWords Use advanced advertising features in Google Paid Search Recognize and use advanced SEO techniques to rank on top positions Understand CRO to improve conversions Employ […]

Course Objectives By the end of the course, participants will be able to: Define brands and understand the opportunities and challenges facing them in highly competitive business landscapes Plan and craft a powerful brand positioning statement that reflects the brand's promise and the expectations of their most valued customers Build a strategic brand and track its […]

Course Objectives By the end of the course, participants will be able to: Define the main functions and best practices in Business Development (BD) Recognize the importance of re-defining business processes to match the ever changing market and customer requirements Produce clear sales and marketing differentiators to neutralize competition (value-based proposition) Design and use financial ratios […]

Course Objectives By the end of the course, participants will be able to: Define the marketing framework and the marketing mix of a business organization Conduct marketing analysis to better examine the micro and macro environments Combine best practices, tools and models to implement an effective marketing plan Conduct effective marketing research surveys to enhance organizational […]

Course Objectives By the end of the course, participants will be able to: Demonstrate traits of an excellent sales manager facing modern market challenges Design and deliver sales strategies, organize sales territories, and use different forecasting models to optimize sales results Appraise and train the sales team to generate increased sales and profits Conduct effective sales […]

Course Objectives By the end of the course, participants will be able to: Utilize advanced advertising techniques on popular social media platforms Setup conversion tracking on social media and Google AdWords Use advanced advertising features in Google Paid Search Recognize and use advanced SEO techniques to rank on top positions Understand CRO to improve conversions Employ […]

Course Objectives By the end of the course, participants will be able to: Define brands and understand the opportunities and challenges facing them in highly competitive business landscapes Plan and craft a powerful brand positioning statement that reflects the brand's promise and the expectations of their most valued customers Build a strategic brand and track its […]

Course Objectives By the end of the course, participants will be able to: Define the main functions and best practices in Business Development (BD) Recognize the importance of re-defining business processes to match the ever changing market and customer requirements Produce clear sales and marketing differentiators to neutralize competition (value-based proposition) Design and use financial ratios […]

Course Objectives By the end of the course, participants will be able to: Define the marketing framework and the marketing mix of a business organization Conduct marketing analysis to better examine the micro and macro environments Combine best practices, tools and models to implement an effective marketing plan Conduct effective marketing research surveys to enhance organizational […]

Course Objectives By the end of the course, participants will be able to: Demonstrate traits of an excellent sales manager facing modern market challenges Design and deliver sales strategies, organize sales territories, and use different forecasting models to optimize sales results Appraise and train the sales team to generate increased sales and profits Conduct effective sales […]